Helichrysum italicum is a member of the daisy family. It is native throughout the Mediterranean. The strongly aromatic plant can reach over 60cm in height and in summer it is covered in clusters of bright yellow flowers. The flowers retain their colour after picking and are often used in dried flower arrangements or pot pourri, hence their name ‘Everlasting’ or ‘Immortelle’. The plant is also known as St John’s Herb or the curry plant, because of its pungent smelling leaves.

The name Helichrysum is derived from the Greek words ‘helios’, for sun, and ‘chrysos’, meaning golden, which refer to the plant's bright yellow flowers. The ancient Greeks used the plant for its wound healing properties and it has also traditionally been used for its soothing, anti-inflammatory, regenerative and anti-allergic effects. Along with Frankincense, Myrrh, Spikenard, and Rose, Helichrysum is viewed as one of the world’s most valuable, ancient healing substances.

Helichrysum essential oil is steam distilled from the plant's flowers. It has a lovely honey-like aroma and is often used as a fixative in perfumes, soaps and cosmetics. Like Lavender, Helichrysum is most active when used synergistically, i.e. when blended with other oils. It is a very safe, non-toxic and non-irritant essential oil, making it a great oil to use with children and those with sensitive skin.